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Jan 02

Social Media Marketing

Social Media Marketing – The 10 Social Media Laws of Facebook Businesses today are acknowledging the powerful dynamics of social media marketing to leverage on its features and techniques to boost company image and bottom lines. However, smart businesses should delve deeper on social media marketing to secure optimal results.

The 10 Social Media Laws of FacebookThere are 10 social media laws of Facebook which can benefit the business company that indulge in them.

1. Law of Visibility

Every modern business that wants to be a market leader in its industry must be visible on the Internet. The Facebook is an excellent platform to park in for a prominent web presence as it is visited by millions of consumers every day.

It is easy to convey any business message through Facebook. Hence, time is needed to get on Facebook and interact with the hordes of consumers online. It is necessary to have a “Facebook blueprint” that ensures quality time spent on Facebook to befriend someone new or touch base with acquaintances and associates.

It is imperative to upload a sufficient amount of pictures and relevant content every week to stay visible and remembered on Facebook. The Law of Visibility on Facebook demands the user or business owner to be SEEN and PRESENT on Facebook every day.

2. Law of Powerful Profile

The Facebook profile is a very powerful tool which must be manipulated to attract the right audience to be interested in the party. Other Facebook consumers would check out the Facebook profiles of individuals before adding them on their social media list.
The Facebook profile must contain interesting information about the individual to draw others closer and strike a strong relationship. However, a powerful profile is not solely based on its contents but what is does. The Facebook profile must be dynamic to interest the reader to get to know the profile owner with a positive action.

3. Law of Impactful Wall

The Facebook Wall is a very dynamic spot where a simple message can be splashed to make a strong impact. This wall is deemed as an important communication utility unlike the email. The Facebook Wall allows a “Brick-by-Brick” buildup of message that would raise the curiosity of the readers and prompt their response towards the message creator.

The Facebook Wall can be in text, graphics or video form depending on the message creator. Every event in life can be posted on the Wall to make a strong impact. The Wall is an excellent space for any individual who wants to be seen and heard across the Internet without being at many places.

It is a great Billboard to update one and all of the deepest emotions, thoughts and events in one’s life.

4. Law of Networking

Any individual or business can be part of Facebook and its extensive network that connects millions of members worldwide. There is always an easy access to any member of Facebook through this well established and facilitated network.

The dynamic Facebook structure allows an individual or business company to ‘meet up’ with thousands of people or leads in their Facebook network without incurring extra cost or time. A simple click on “settings” and “network” will open up doors of opportunities to secure more leads to business and build new bridges with new leads.

5. Law of Notifications

One significant social media marketing tool on Facebook is applying the available Facebook notification utility. This option is an integral tool of Facebook under “email” section. The notification option comprises people who are linked to the individual or business owner through tags, links and contents.

It is important to respond to the Facebook notifications to appreciate the list of followers or supporters in order to keep connected with them. Listings under notifications offer a treasure groove of potential leads for business opportunities.

6. Law of Link Lines

An interesting link on the Facebook can go viral in reaching untold audience in just minutes. Hence, it is not surprising that the Facebook link feature is highly sought after and well applied.

The link creator can post any link on the home page as the latest news feed. Businesses may capitalize on this feature to post a relevant business product image or incorporate a LIVE link on their services or product.

Interesting links would always gain approval and further forwards to reach a wider audience in minutes. This is excellent exposure for businesses that want to expand their web presence and circle of influence. It takes only a minute or less to send out interesting links to a host of individuals who would forward the links to their circle of influences to reach a wider audience for the web business.

7. Law of Groups

Web businesses that want to widen their circle of influence and leads must join Facebook groups. There is extreme power in Facebook groups where exposure, and more exposure, is bestowed on the members.

Initiative web business sites can start their own Facebook groups and invite potential leads to join where business updates and offerings can be easily disseminated to benefit the business. Web businesses that form their own Facebook groups can facilitate as administrators to control the group and contents disseminated to benefit the company.

8. Law of Events Attendance

Although the Facebook is an online social media, it is possible to mingle with the members at various events organized by different FB groups. The more events one attends through Facebook, the more business opportunities are generated for the company.

A Facebook event attendance opens a learning opportunity where new information can be reaped with a lucrative networking possibility to increase leads and enhance relations. Millions of people can be informed quickly and cost effectively to ensure an open door of high business potential for any business.

9. Law of Multimedia

It is important to include multimedia features in Facebook as people relate to photos, pictures, images and videos more readily than just text. Pictorial presentation is most preferred on Facebook where individuals can be ‘tagged’ for identification.

Tagging individuals in a photo is a form of identification with those who are in the circle of influence.

10. Law of News Feed

Social media marketing news feeds on Facebook is a dynamic feature which all businesses must learn to apply appropriately. This is a great vehicle for businesses to gain further exposure on the web with a prominent display of the brand information on the front page.

Social Media Marketing

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Tagged with: facebooksocial mediaSocial Media lawsocial media marketingSocial Media news feedSocial Media powerful profileSocial Media wall
Dec 02

Internet Business

How to Start an Internet Business without Capital I often meet new Internet marketers on various forums and they aspire to earn the big bucks like some of the well-known personas out there, such as Yanik Silver and Bryan Kumar. However, most of these new marketers have only the slightest ideas on where to start, and a lot of them are not willing or able to invest a startup capital in their online business. However, it is almost impossible to start an Internet business without spending some money on basic infrastructure such as web hosting, domain names and so on. Hence, here is a rough guide on how to build an Internet business starting with $0.

internet businessThe first and most important thing to do is to list out all your skills. What skills do you have? You may have picked up these skills through daily life (for example languages), through your job (hands-on knowledge on a specific niche) or from your hobbies (for example fishing). It is most vital to list down skills or knowledge that you have and might be in demand elsewhere. For example, you love fly-fishing and you do it every day after work. You may build your Internet business upon this: writing an instructional guide on fly-fishing, teaching people how to do it, etc. Best of all, you do not need to spend money to acquire this knowledge: you already have it.

So, the very first option, if you have no money to start off your online business, is to earn some capital using your already existing skills or knowledge. You can give tuition to students on your dominant subject in college, you can teach stuff about your hobby to people who are interested, you can write guides on knowledge or skills you picked up through experience and cannot be found in theoretical books.

Okay, let’s say if you just can’t think of any skills or knowledge that people might be interested in. Then, it’s most important that you locate a workable business model and focus on that alone. You can obtain almost everything you need through bartering, web hosting, domain name or credit card processing, to name a few in exchange for your product (if you own one) or services like copywriting, ghostwriting and website designs. There is always some internet business mundane job that people don’t want to do, and you can do that for those people in exchange for things you need. You just need to ask for it!

Internet Business

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Dec 02

Opt In List How to Double Your Revenue In The Next 3 Weeks

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” How to Double Your Revenue In The Next 3 Weeks To learn about my crazy Nordstrom experience. Read the story here: http://socialtriggers.com/how-customer-service-wins-you-top-dollar-clients/ Research prove… From: Derek Halpern Views: 5467 115

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opt in list

7 Ways To Make Money Using Nothing More Than Your List

An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.
An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.
And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.
Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.
But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.
1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.
2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.
3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.
4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.
5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.
6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.
7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.

WarriorForum – Internet Marketing Forums

“Internet Marketing Forum. The best place to learn about internet marketing, ebook selling and home based business.” http://www.warriorforum.com

To Make Money Using Nothing More Than Your Opt In List

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Nov 08

Facebook Fan Page

Facebook is the place to be for both marketers and non-marketers to share facebook fan page these days. Even Facebook creators had no idea it would turn out to be such a huge success where they were able to overtake MySpace. Facebook had made a very wise decision when they decided to use Facebook to monetize the traffic because traffic monetization is a key to their success.

Exactly What Is Facebook Fan Page Edgerank?Facebook Fan page is created for users to build a page to attract people with the same interest so that these people with a mutual understanding can have common ground to hang out with. Hence when you have a Facebook fan page, you can actually use it to grow your business. Facebook has employed strict rules (much like Google Search Engine Results) to ensure that your Facebook page posts get distributed to the public. The amount of people who sees your fan page are determined by what Facebook Calls the Edgerank (not to be confused with Google’s Page rank) and Graph rank.

What is important to know is that Facebook’s Edge rank is not just bound to the fan page but also to posting of your own profile pages as well Let us look into Edge rank and see how it effects your facebook fan page business.

What is Edgerank?

Most active Facebook users will have tons of Facebook friends. People in Facebook are also allowed to become the fans of a lot of Facebook Pages. Now imagine this, if all your friends and all the Facebook pages that you have followed is posting on Facebook at any given day, your Facebook profile is going to be stuffed with so much activity it might explode. Now the thing is most Facebook users won’t even have the time to View all the posts so Facebook filters only the more popular posts and show it to you. This is done via the Edge Rank.

Most people think that all their posts and announcements on Facebook will be seen by everyone. This is not the case. There have been cases where Facebook users who post wedding announcements on Facebook but was never seen by any of their actual friends.

What actually happens here is that Edge rank has filtered out your posts and was not shown to all your friends and only those who visit your wall can see your post. The thing is Facebook Edgerank will decide what is worthy to be displayed on your news feed. What this means is that this is not good for those business owners who are not doing the right things to get on the good side of Facebook’s edge rank.

Facebook Edgerank algorithm is defined by the three basic factor which is your Affinity, your Weight, and the Time Decay Factor. Allow us to explain this in more details. What Facebook ultimately wants is interaction and activity. This is because with all the interaction and activity going on, people will keep coming back for more which ensures that Facebook will stay alive for a very long time.

Affinity simply refers to the relationship, interaction and the activity of any given Facebook user to the creator of the Facebook Post. This means if you and ‘Larry’ have been constantly connecting via Facebook and you have been interacting on each others post, your affinity level is very high and Edgerank will place priority to show your post to people who you interact with a lot. Vice versa to the situation mentioned, if you and ‘Harry’ have known each other for long, but rarely connects via Facebook or even visit each others profile for a long time, then the affinity ranking here would certainly be low.

Hence if you wish your business posts from your Facebook Fan page to be seen more often, you have to get people (your fans) to connect with you on Facebook regularly. The more activity you have the higher your affinity value would be.

Weight however, is how much people value your posts. Every time you post a video, image or links Edge rank is watching for activity. If your posts gets a lot of click through or if a lot of people are commenting or watching your videos, then the weight of your post is considered to be high. Facebook will think that your post must be interest if there are so many responses to your post each time, hence, never post boring posts. This is to ensure that you get a high weight value for your posts. When that happens, Facebook will show your post to all your friends and start showing them to others as well in a viral manner. This also means that if your post gets a lot of ‘likes’ you your post will be viewed highly as well.

One have to remember that some activity is just more important to Facebook than other activities. For example, a Like to Facebook’s Edgerank weighs less than a comment. This is because it is much easier to click on the like button than writing a comment which takes up more time and effort. So if you have a post with 10 comments, it is going to beat a post with 10 likes every single time.
The last factor ‘Time Decay’ would indicate how old the post is. The older your posts are, the more likely it will be dropped out of the news feed so that it will have more chances for newer feeds to appear. However, if your post has a very healthy amount of activity even after a long time since it has been posted, Facebook will still continue to show it virally to those who have never seen your post before. This can help you get a lot of new fans to your page.

With this knowledge, you should adjust your facebook fan page marketing strategies accordingly so that you can be sure that every single time you post on your Fan page, your post gets notice by as much fans as possible. That’s where you will get the most traffic and that’s how you can get the most of your constant Facebook postings.

Facebook Fan Page

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Nov 05

Stock Photos

On the internet, the two most important metrics that you want to watch out for in your business is traffic and your conversions. For traffic, you have to get targeted ones and you need a lot of them. However for conversions, it might not be as simple as that. Not only will you have to be able to convey and present your message properly in a compelling way, you will also need to have good accompanying images to enhance your message for better improved conversion rates.

Using Graphics As Conversion Boosters On Your Website.Avoid Bad Stock Photos.

Using stock photos for your images are the way to go because you will not have to worry for copyright infringements. However… not every stock photos are created equally. There are a lot of free stock photos out there that just do not cut it. If you are using stock photos for your sales message then you should not try to be penny wise and pound foolish. Honestly speaking, most free stock photos out there are junk and they do not have the sense of professionalism and the angle that you want for a marketing message.

Therefore, when in doubt, go for the paid stock photos. They are not that expensive and you will be sure that the effect from these better quality stock photos to get the job done. Your goal in images is to catch the attention of your users, get them to see the main benefits of your product by providing the right visual image and get them to trust you. I am sure that after reading this, you will realize just how important your graphics are to your conversion rates.

What’s In It For Them?

That’s the bottom line. There’s nothing you can do or say in your sales message than showing your customers the benefits of investing in your product. How your product will make their live easier will always determine how well your product will sell. Hence, before you even think about conversions and your sales message, ask yourself this one question, is your product going to be able to give your potential customers what they want?

Hence when it comes to choosing the images for your graphics, you must always choose one that shows your potential clients the benefits of using your product. Is it going to be a happy ending? Are there smiles and happiness while using your products together with their friends and family? These are the elements that you should look for in your images and truth be told, if you can’t find what you want, you might need to take a photograph of your own or hire a professional photographer to create the effect that you want.

Testimonials and images

Testimonials are a strong motivator when it comes to boosting conversions, hence it is always a wise thing to do by placing captions and proper testimonials to boost your conversion rates. One recent report shows the test results of using captions on images and it is said that captions gets read 4 times more than plain text. What this means is that when you place testimonials on your captions, your testimonials gets read. This is a wonderful discovery for all marketers alike and thus taking advantage of captions in your images is a must if you wish to maximize your conversions via the use of graphics.

The Human Touch

Another great method to help improve your conversion rate is to include the human touch feeling to your images. That means you can edit your pictures to make it look like it has been edited by a real human being. This means your images does not have to look perfect and it should look like there is a real human behind the images showed.

An easy way to put the human touch on images are arrows and highlights of important messages on your images by using the basic paint software and draw an arrow or circle on your images. These simple yet effective ways to show and present your sales message will without a doubt improve your conversion rate.

Mascots Helps.

A mascot is fun. And a Mascot will help people get curious with what you have in store for them. A happy mascot can easily become your logo and brand so use a mascot to improve the overall attention that you get on your sales letter. When you have a mascot, you can be sure people can relate to your products easily. The best part, people will be able to remember your product for a much longer time compared to products that do not use a mascot.

Therefore, consider using a mascot to present your product the next time you design your web page or sales letter.

Tap into emotions.

Emotions are a very powerful tool that a marketer can use. Humans are emotional beings. If you can tap into the emotions of your potential customers, then you are in for a treat. Copywriters swear by it so including emotional triggers in your images can instantly show your customers what you need to tell them in just one glance instead of having them read a thousand words. A strong emotional image can easily help your customers decide to pay you money to solve their problems. Some of the more powerful emotional includes fear, worries, and happiness.

Of course negative emotions are many times more powerful than positive one because people are desperate to be rid of their bad emotions and move on to the happy ones. Nevertheless, there’s nothing stopping you from using both types of emotions in your images so choose your images wisely and enjoy a better amount of over sales.

Stock Photos

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Nov 02

Internet Marketing

Internet Marketing is a billion-dollar industry. It has skyrocketed from just the plain old internet where there is only IRC and some weird colored website into a whole new industry where a lot of people make a living online. The appeal to internet marketing is so great that a lot of people quit their day job to seek for a better opportunity online. It is so appealing in fact, that a lot of people who are desperate for cash have also been trying their hands on internet marketing hoping to earn some quick cash.

The Future of Internet marketingIn fact, Internet marketing has been going on for so long that it has actually survived a few recessions and there have been no signs of slowing down. If there was anything at all, recessions actually boosted the internet marketing growth because people are seeking refuge on the internet and looking for alternative ways to make money during the recession. With the industry booming at such a rapid pace, the question then lies in what is in store for us in the future on online marketing.

Below are some of the predictions made by expert internet marketers

Blogs Will Still Be The Most Powerful Branding Tool.

Blogs when used right can be the perfect branding tool to your online business. This is the case right now and more and more large companies are jumping into the Blogging world to further enhance their branding. It is no longer just the go to tool for Small companies anymore but instead you will see big brands with their own blogs today.

Hence in the future Blogging would become the core to branding online and there is no sign of this trend stopping any time soon. If you do not have a blog yet and you plan to create a strong brand surrounding you and your business, make sure to get that blog up early!

How well your customers do matters.

What this means is that today you could be selling an information product in the fitness niche. Hence it is important for you to be as fit as you can and you need to show people that you are successful in order for people to believe in you.

However, in the future your success might not be such an important factor anymore. Instead, it will matter only if your customers make it into the ‘fit’ zone or not. If you are able to constantly produce results in your customers, that’s where you will be sure that your business will survive in preparation for the cut throat competition that you will face in the future

The End Of Expensive Ebooks.

The end is near even now for Expensive ebooks that sells for $97. Nobody is going to pay that much for a mere ebook anymore. In fact, the norm these days seems to stick at $7, $37 or at most $47 ebooks. Charging any more than this can easily mean your demise and failure in your eBook campaigns. However, in some niches where the competition is low, a higher priced ebook can still be sold but not in a niche that has a lot of demand and competition.
Say good bye to expensive ebooks. Instead in the future you might be required to sell a real product that is well built such as a video course and even then these products won’t be able to sell at high price unless you are giving a tremendous value and unless you have the strongest branding and marketing strategies. Ebooks will become the marketing tool to help you get more traffic and trust to your products so learn to adapt from this day forwards.

Live training and events will be the focus.

Because people are tired of losing money and failing from mere ebook instructions, more and more people will start looking into a ‘real’ training course and mentorship to ensure success. Nobody wants to be that common failure so even if it might cost a lot more money. Hence, in the future, people will be more than willing to spend for seminar events or personal training so that they can actually make real money instead of paying for ‘fake’ dreams that will never happen.
If you have not started to build your business into one that gives live training, then you should slowly adapt to this strategy now. Start while you are ahead and show the world results that cannot be matched. The branding and money that you get out of this will be worth your while.

All in all, internet marketing is looking good right now and the future has a lot more in store for us. The amount of people making purchases online will increase to unbelievable heights. In fact, the internet might even replace televisions and the people that does online for long hours will increase.

The internet is going to be where the big money is but the problem lies in weather or not you will be able to get enough trust to get people to pay you for your goods. Changes will be made and people will have to adapt in order to survive. And more importantly of all, your current skill sets will not be sufficient so stay sharp and learn new tricks for your business. Sacrifices have to be made and you will surely be able to be a ‘someone’ in the future of online businesses.

Internet Marketing

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Oct 30

Use Google+ For Online Cash

Simple Steps To Use Google+ For Online Cash.When it’s all new and shiny that’s when people are the most curious. Google+ is that shiny new toy that is creating a buzz that you as an online an entrepreneur can take advantage of. What this all means is that you can use use Google+ for online cash plus a new source of traffic to monetize for more cash. Smart marketers know an opportunity when they see one and Google+ is that opportunity right now. The ever growing site is showing tremendous potential and this means you should understand that cashing in on trends early is one of the best way to make money online.

Making money on Google+ is very similar to making money on Facebook and Twitter but at the same time there is also going to be a difference. While Google+ is considered as another Social network site, the way you approach it may differ because of the innovations that Google+ is making. Read on to find out more on how you can use Google+ for online cash for the benefits of your online business.

Sign up to Google+
It used to be a headache to get in Google+ because initially when Google+ was just launched, you have to get an invite to get in. Google wanted it to be an exclusive club so they were controlling the people who got in. However, Google has finally decided to open it up to the public. All you need to do is go to their rain website and sign up.

Choosing a Name.

A great way to choose a name is to choose a first and last name that is closely related to your niche. For example, if you are in the Forex niche, you can choose a catchy name that people would be interested in such as Forex Tips or Forex Expert to help you get the attention that you want. If you wish to use your own name (branding yourself use Google+ for online cash ), that is fine as well.
Picture.

A Picture tells a thousand words. And in the digital world, a picture is all you have to help you connect and give your users a good first impression. Hence choose a relevant picture that can impact viewers emotionally. Be sure not to place a picture of an affiliate product or a product cover because this might turn people off thinking that you are trying to sell them something. As with most social marketing strategies, you should not be trying to hard sell to your audience up front. Instead, you should be trying to get connected you your target market and get them to trust you first before trying to monetize the traffic but still use Google+ for online cash.

Your pictures should look professional and you should always try to put a picture with captions on it because captions get read 4 times more than other normal texts. Hence it is time to bring out that picture editor, polish it and start editing your images for a better attention grabbing image.

Search for Google+ profiles related to your niche. This is where you start getting followers. In many ways, getting followers on social networks is like building a list. Although followers are not as valuable as a list, you can turn your followers into your subscribers. From there monetizing your list should be easy.

In Google+ you have to follow and wait to be followed. It is a lot like twitter so be sure to follow people who might have a keen interest in what you have to offer. This is where you start your targeting so make sure to do your homework and understand who your target market is. Expert claims that the typical rate of people following you back is around 20% give and take so if you want 100 followers you should expect to follow around 500 people before you can see results. That might seem like a lot at first but do not worry because it will get easier from here because the more people you have been following you, your post will start to help you get the attention from your follower’s follower and things could go viral.

Status Updates.

When your followers are coming in steadily, you can now consider placing a link on your status update. Let it be a free gift to those who follows you and that’s when you will start building your list. It is always a good idea to load your autoresponders with a set of newsletters to help communicate and build a relationship with your list. Statistics have it that a typical visitor will only purchase after getting exposed to what you have to offer for 7 times.

Therefore, if you already have a brand awareness going on than your autoresponder messages will help you get more people to buy from you with ease. Always tweak your autoresponder messages accordingly and pay your attention to the questions that might arise. From the questions that you get you might want to create an F.A.Q list and place it somewhere near the end of your set of your newsletter.

Rinse and Repeat to use Google+ for online cash.

First, you need to only focus on one niche. Get the followers going and let it grow. At the first sign of the campaign going on auto pilot with just constant posting, you can move on to another niche. The key here is automation. If you are too busy to get followers or to post constant information regarding your niche, consider outsourcing the work. The great thing about outsourcing these days online is that it is very readily available and it cost very little. Be sure to choose the right people to get the job done because this might be the determining factor to your Google+ success. Technical problems can sometimes occur when the two are displayed together.

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use Google+ for online cash

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Attention: Online Income Seeker,

Attention: Online Income Seeker,

Use Google+ For Online Cash

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Oct 27

As much expert Internet marketer or Gurus will put it, Internet marketing is a real business. And you are a real business person. As the ‘Leader’ or CEO of your business, it is always within your responsibility to plan ahead and think of strategies to constantly improve your business. It is only when your business is well organized will you and your workers (if you have any) be able to work at the optimum efficiency.

When it comes to running a business, besides being careful with your budget and getting things done, it is essential for you to draw a guideline and plan each step of your business strategy. There is of course the traditional short term and long term strategy in internet marketing. Let us unveil some of the thing that most business owners should now about these short and long term strategies in the context on internet marketing.

What’s the difference between a short term and long term marketing strategies of an online business?
The first obvious difference between a short term marketing strategy and a long term strategy is that short term marketing strategy usually focuses on making some money right now. For example, in you are selling an e-course online, the short term marketing would be to send traffic to your sales page and make sales at the very instant.

For long term marketing, businesses should be thinking of long term and how to earn more money in the future even if you are not necessarily making money right now or even if you are actually losing money up front. With that said, let us take a more detailed look at the short term marketing strategies available to internet marketers
Short Term Marketing Strategies

Typical short term marketing strategies would be PPC (direct linking) and Forum Postings (direct linking).

PPC (direct linking)

As PPC (Pay Per Click) is a very fast and easy way to get the traffic that you are looking for, marketers who are just starting out would normally place bids on keywords to get traffic and direct them to affiliate offers or their own product to make sales. This is a good strategy for newbie marketers who are just starting out and do not have a huge budget or capital to instill long term marketing strategies. Nevertheless, when done right this short term strategy that help you get quick traffic and sales could easily place you in a position where you will have the capital required to employ long term marketing strategies.

Forum Posting (direct linking)

Another quick way to get traffic (not in large volume but moderately and usually the traffic volume usually depends on the size of the forum and how interesting your forum posts are) is to use forum postings.

The advantage of this traffic strategy is that it is a free traffic strategy. It will take time and effort to make this traffic strategy work but once you get the ball rolling, your sales will take off by it. The good thing about this strategy is that in many ways, you are setting yourself up to building brand awareness on the forum which is a long term strategy
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Long Term Strategies

Some of the most common long term strategies that successful marketers employ and swear by are Blogging and Article Marketing, Search Engine Optimization, and List Building.

Blogs And Articles

Having your own network of content that points back to you is certainly a great way to brand yourself. Building a brand awareness around your business is a great long term business strategy because you can show your target market who you are, and help them to trust you most. The more they put their trust on you, the easier it would be to sell to them over and over again

Blogging not only serves as the center of your network, but your constant articles and article distributions that you spread out on the internet will can be very effective in educating your reader of what you know and at the same time you put an impression on their mind that you are the one who can solve their problems and if they ever needed help with their problem, it would be worth the money to invest in your products.

Search Engine Optimizations

As SEO traffic strategies take a long time to succeed and required a lot of constant effort to rank up, this long term strategy can usually mean that you might have to lose some money on the up front first before you can enjoy the full benefits of the targeted and free traffic from your SEO efforts.

Traffic that comes from the search engines is usually much targeted and that is why PPC is so popular even if you have to pay for traffic. SEO however, gets you this same exact targeted traffic for free. And if you are able to rank at the top of the search engines results for a hot keyword, your traffic volume will explode, and you will see a lot of sales coming in with very little signs of stopping and if you got to the top of search engines the ‘legit’ way, you can be sure to be able to enjoy lots of constant target traffic to your site for free and stay there for a very long time.

List Building.

One of the best long term marketing strategy that you can use for your online business is without the doubt list building. When done right you can have your own ATM machine that churns out cash whenever you want. Not only will you be able to sell your product to your list over and over again, you can even promote affiliate products whenever you like. Using a list you can also build strong brand awareness and the list that you built is ultimately yours. You will not have to worry if you go out of business if Google Bans you or if any ‘accidents’ happen to your business if you own a huge and responsive list. This is indeed long term marketing at its best.

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Oct 24

SEO stands for Search Engine Optimization and people use SEO to get their sites to rank high on the search engines. Copywriting is defined as writing a marketing message intended for sales or advertising. Hence SEO Copywriting would indicate that it is a crossover between SEO techniques and compelling content writing. Although this term is rarely heard on the internet, many SEO gurus will swear by it and teaches their students to write content or to include contents that have both the essence of SEO and copywriting.

As simple as SEO Copywriting sounds, it does have a lot of rules and limitations you should definitely heed to or you will make your content impossible to be comprehensible and is it impossible to be submitted to most article directories because especially if your keyword density or phrases that you use is too much.

Below are a few of these rules that you should know and consider when writing your marketing message with SEO intentions blended within.

Word Count.

One of the popular myths about SEO copywriting is that your content should be a certain amount of word count for Google to notice you. The most popular word count people are saying Google approves of is 500 word counts. The thing is Google do not look at your word count but they do look at the overall quality of your content as in how comprehensible your article is and how long people actually stay on your site to read your materials. Hence the ‘at least 500 word count’ myth is nothing but a hoax. In fact, if you want your content to be of value to your customers or readers then 500 word count is definitely too little words to convey any important message or tips that you wish to share.

This 500 word count is made popular in the early days of internet marketing because back then Google’s algorithm is old and people can rank high just by spamming links. Thus when they get to the top of the search engines, they will serve the traffic with a ‘cliff hanger’ article so that people will ‘click’ to find out more about your offer and thus the 500 word count is born. This is no longer the case for today because you can no longer brute force your way to the top of the search engines like how it used to be.

You should go for enough word count say 1000 words or 1500 words or above for the best value for your readers and Google will reward you for that. Google’s ultimate goal is to rank good quality sites that people love and place them where it is easy for everyone to search for. Don’t make the mistake of creating constant blog post with only 500 word count. Be sure to mix up the word count if possible to make it look natural to the search engine spiders.

Keyword Density.

In the early days, People believed that Keyword density is the key to get to the top of the search engines. Thus many people began to employ black hat techniques to stuff keywords into their search results. This then in turn get their sites ranked high very fast. Today, the keyword stuffing era is no more. In fact it is very risky to have an article that has a high keyword density because that is unnatural and Google will catch and you penalize you every single time.

Hence, when you are writing your contents, be sure to mix up your words and phrases to avoid having a keyword density that is too high. Mixing similar words or synonyms can help you get a health amount of keywords relevant to your topic but does not smells of overstuffed keyword. This will also mean that the readability of your articles is good as well and thus your conversion and trust level will increase as well

Benefits over features.

Always try to write more on your product features instead of your benefits. This will help your conversions and at the same time in the SEO context, when you have a good sales copy, more people will like and share and even link to your page which can definitely improve your rankings. Benefits will always win against features in terms of sales because people make buying decisions based on their emotional needs and if most benefits can fulfill this need. If you keep talking about the dimensions (width, length, etc.) of your product, people will not understand unless they see the thing in real like.

Instead if you spend the time telling people the benefit of the small-sized item that you are selling such as light weight and easy every day carry size and how this will improve their lives, your sales graphs will without a doubt shoot up.

Contact Information.

It is very important for you to provide as much of your contact information as possible. Do not just expect people to call you when they are interested. Some internet visitors are naturally shy and they would love to approach you via a less subtle way such as an email contact or simple text messaging and sometimes even instant messaging softwares.
Provide as many options for people to contact you will improve your overall conversions. Thus, the objective of improving your site’s conversion through copywriting is achieved. Again, a good trustworthy site that people adore is what the search engines look for these days so including as much information about you and how to contact you will definitely be able to please the search engines in many ways.

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Oct 21

By now, you should have heard of Pinterest and how small business owners absolutely adore using it to improve their business. Pinterest is an online pin board that pins messages or images that you like and shares it with the general public to see. Pinterest can be used to get traffic, brand awareness and even spying on your competitors if you like. You can also use Pinterest for market research. There are many ways to use Pinterest for your online business.

Therefore, you should head over to Pinterest.com and create your own Pinterest account if you have not done so. Below are some of the popular ways you can use Pinterest to improve and grow your online business.
Profiles

On your profile’s page you should definitely prepare a good shot of your image instead of using just a Logo. People love to see if you are a real person or not so do not be shy and place a photo of yourself in the profile image section. You can edit your logo or product image to include your own image beside it. Interacting with a business logo or an image of your product would seem weird but instead if you have an image of yourself, you will be able to see more people who are willing to interact with you.

Next you would want to make sure that your name is easily available for people to locate. Remember you can’t social or connect with other people well online unless you introduce yourself properly. Next you should add some links to your other social network sites and place the proper tags and keywords that are relevant to your business. Remember to link to Facebook and Twitter so that all your accounts can grow at the same time. Try your best to make your profile shine.

Pins

Whenever you pin an image or anything to your board make sure that you have an interesting title. The golden rule in marketing is that you should never try to bore your audience. Nobody will pay you the attention that you are seeking by being lame or boring. Therefore, never underestimate a good and interesting title for your every pin.

Try not to focus only on your product. Instead try to focus on lifestyle and other related topics in your niche. Be humorous at times and be serious on the other times. Your main purpose here is to make a connecting with other human beings instead of trying to sell them stuff. Only when they love who you are will they click your links to check out what you have to offer. Build a relationship first and only then should you monetize your traffic.

Always remember to use relevant keywords in your Pin’s description area. This is important to do so subtly so that people do not suspect you for trying to market to them, or they will lose their trust in you. Whenever you pin an image, you should be trying to make your pins look beautiful. Edit your photos properly and include some captions (captions get read 4 times more than normal text) on your image. Remember that you are competing with thousands of other photos that get pinned on Pinterest every single hour.
Boards.

Whenever you are posting on the boards, you should try to be yourself and have fun. It’s ok to be playful once in a while. Use fun sounding titles that will bring laughter and smiles. Repin images that you like and pin supporting images to your repins and your own pins. Again always try to include relevant keywords or tags into your description area. This is how people can understand your product or business better.

Images

Here are some tips that you can use for the images that you wish to pin. Always try to watermark your images so that if it gets shared around, other people who got your image will be able to reach back to your website. Your product photos should be edited to be stylish and trendy. Don’t try to be boring, instead go all out and try to wow every single person that had a chance to lay their eyes on your images.

Consider getting a good camera and start snapping photos for Pinterest or hire a good photographer to do a few snaps for you. A good professional-looking photo can do a lot for your business. In fact, many studies based on Facebook and Pinterest stresses the importance of click through seems to come from the images that you use. Good viral images will almost always pull more clicks than those dull and uninteresting ones. Also, a beautiful female photo has always been a great trick to get more clicks to your post so be sure to take advantage of this trigger.

Sometimes you might want to pin some photos to your videos if you have a message or a longer marketing message that requires a visual presentation to help you convey the message.

Research

Pinterest is a great place to do your market research. You can even use it to spy on your competitors who are on Pinterest as well. If you have the time, you should be constantly monitoring the Pin boards within your market and your competitors’ pin board. Other ways to use Pinterest includes making use of Pinterest to seek out keywords in your niche that you have never thought of before. By checking out other pins in your niche you will gain a lot of new knowledge and knowledge is power especially if you act on it.

Lastly, you can use Pinterest to see what kind of pins that gets repin and uses the new Intel to make similar pins yourself. Use Pinterest the right way and if your picture goes viral so will your website. Most importantly, have fun, meet new people and grow rich.

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